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Vendor: Keny Stationery


Rs. 499
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Product Type: Self-Help
Vendor: Keny Stationery

Author: Nir Eyal
Condition: New

Short description

Other Details :

  • Author : Nir Eyal
  • Publisher : Portfolio Penguin
  • Edition : Latest Edition (6 November 2014)
  • Language : English
  • Genre : Self-Help
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Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? In this book, the author answers these questions with his years of research, consulting, and practical experience. It also provides readers with practical insights.

From the Back Cover

The back cover of the book highlights key features and insights, including:

  1. Creating Sticky User Habits: Eyal guides readers through the process of crafting user habits that are not only formed but also stick over time. This involves understanding the psychological and behavioral elements that contribute to habit formation.

  2. Practical Insights and Riveting Examples: The book provides practical insights, supported by compelling examples from a diverse range of successful products. From the iPhone to Twitter, Pinterest, and even the Bible App, Eyal draws on real-world cases to illustrate the principles of creating habit-forming products.

  3. Understanding Product Influence on Behavior: Eyal delves into how products influence user behavior. By decoding the psychological triggers that keep users coming back, he sheds light on the mechanisms that drive engagement and habituation.

The endorsements on the back cover further emphasize the book's significance. Eric Ries, author of "The Lean Startup," praises it as a must-read for anyone concerned with driving customer engagement. Rory Sutherland, vice chairman of Ogilvy & Mather, describes it as the most high bandwidth, high octane, and valuable presentation on the subject he has ever seen.

In essence, "Hooked" serves as a guide for product designers, entrepreneurs, and anyone interested in understanding the psychology behind habit-forming products, offering actionable insights and real-world examples to inspire and inform.


About the Author
Nir Eyal:
Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design and is a frequent speaker at industry conferences and at Fortune 500 companies. His writing on technology, psychology, and business appears in the Harvard Business ReviewThe AtlanticTechCrunch, and Psychology Today.
Nir blogs regularly at