Guaranteed Safe Checkout

Vendor: Keny Stationery

This is Marketing

Rs. 799
Tax included.

Product Type: Business
Vendor: Keny Stationery

Author: Seth Godin
Condition: New
Binding: PAPERBACK

Short description

Other Details :

  • Author : Seth Godin
  • Publisher : Portfolio Penguin
  • Edition: 2018
  • Language : English
  • Genre : Business
FREE SHIPPING
FREE RETURNS
SUPPORT 24/7
SECURED PAYMENTS
Get FREE SHIPPING if the check amount is more than Rs. 1,000.00
Shipping calculator

Guaranteed Safe Checkout

Description

For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.

No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:

How to build trust and permission with your target market.
* The art of positioning--deciding not only who it's for, but who it's not for.
* Why the best way to achieve your goals is to help others become who they want to be.
* Why the old approaches to advertising and branding no longer work.
* The surprising role of tension in any decision to buy (or not).
* How marketing is at its core about the stories we tell ourselves about our social status.

You can do work that matters for people who care. This book shows you the way.

"This Is Marketing is a very accessible way into Godin's thinking.... Godin writes in pacy, jargon-free prose and this book is interesting and useful for anyone who wants an insight into how, and why, we buy things or change our habits in any way." - The Financial Times

From the Back Cover

Over the past quarter century, Seth Godin has inspired millions of entrepreneurs, leaders and fans from all walks of life. Now, for the first time, he offers the core of his marketing wisdom in one accessible, timeless package.

At the heart of his approach is a big idea: Great marketiers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. They don't just make noise; they make the world better. Truly powerful marketing is grounded in generosity, empathy, and emotional labor.

Learn how to identify the smallest viable audience, build trust and permission with your market, adopt the narratives your fans already use, find the guts to create and release tension and, most of all, give people the tools and stories they can use to achieve their goals.

It's time to stop lying, spamming, and feeling guilty about your work. It's time to stop confusing social media metrics with true connections. It's time to stop wasting money on stolen attention that won't pay off in the long run. It's time to be seen first by learning how to see.

 

About the Author

Seth Godin: 
Seth Godin has walked this walk. He's started successful companies, taught millions of people and left his mark on our creative culture. He is the author of 19 international bestsellers translated into more than 35 languages, including TribesPurple CowLinchpinThe Dip, and This Is Marketing. He writes daily at Seths.blog, which is one of the most popular blogs in the world. He's also the founder of the altMBA and The Akimbo Workshops, online seminars that have transformed the work of thousands of people. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything.