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Vendor: Keny Stationery

The Little Book of Common Sense Investing

Rs. 999
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Product Type: Investment
Vendor: Keny Stationery

Author: John Bogle
Condition: New
Binding: Hardcover

Short description

Other Details :

  • Author : John Bogle
  • Publisher : Wiley
  • Edition : 2nd edition (8 December 2017)
  • Language : English
  • Genre : Investment
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"The Little Book of Common Sense Investing" by John C. Bogle is a timeless guide to intelligent investing, often referred to as the investing "bible." As the legendary pioneer of mutual funds, Bogle advocates for a straightforward and effective strategy: index funds. In this tenth-anniversary edition, Bogle reinforces his principles that have withstood market fluctuations, providing updated data and new insights. The core strategy involves investing in low-cost index funds that track broad market indices like the S&P 500, offering a buy-and-hold approach for long-term wealth building.

Bogle's philosophy, supported by financial luminaries such as Warren Buffett, Benjamin Graham, and others, emphasizes the simplicity and effectiveness of a portfolio focused on index funds. The book highlights the pitfalls of chasing fads and marketing hype, encouraging readers to focus on proven strategies that work in the real world. Bogle covers essential concepts, such as the three sources of stock returns (dividend yield, earnings growth, and market valuation change) and the magic of compounding returns while cautioning against the compounding costs associated with frequent trading.

With added chapters on asset allocation and retirement investing, this edition guides investors toward rational expectations and a diversified portfolio without the risks of individual stock picking or market timing. Bogle's approach, encapsulated in this little book, remains a solid and enduring guide for those seeking to build a secure financial future through common-sense investing.

From the Back Cover


"Jack Bogle's remarkable career spans the spectrum from lonely iconoclast to celebrated rock star. His conception and development of index funds transformed the investment world for individuals and institutions alike. Countless millions of investors have purchased index funds because of Jack. But, simply being an indexer is insufficient. Successful investors embrace the principles undergirding the rationale for index funds and understand the pitfalls hindering the effective execution of an investment plan. The Little Book of Common Sense Investing provides the tools required to implement a winning portfolio strategy. Read it and win!"
—DAVID F. SWENSEN, Chief Investment Officer, Yale University

"What Gutenberg was to the printing press, Henry Ford to the automobile, and Shakespeare to the English language, Jack Bogle is to finance. The Little Book of Common Sense Investing packs into 270 short pages the distilled genius of the nearly seven decades he's spent revolutionizing the process for everyone, from the smallest IRA holder to the largest pension and endowment funds. Read, enjoy, and profit."
—WILLIAM J. BERNSTEIN, bestselling author of The Investor's Manifesto: Preparing for Prosperity, Armageddon, and Everything in Between

"One hundred years from today, historians will remember only two investors from this era—Warren Buffett and Jack Bogle. The two books they will note? Buffett's bible, Ben Graham's The Intelligent Investor, and . . . anything written by Jack Bogle. In a world of investment foxes, Jack remains a stalwart hedgehog. The Little Book of Common Sense Investing, updated here, will prove timeless as it thoughtfully articulates Bogle's one big idea—how investors can get their fair share of market returns."
—STEVE GALBRAITH, Managing Member, Kindred Capital

"Jack Bogle's thin Little Book is thick with wisdom. It's informative, insightful, and opinionated— with the added advantage of being correct! As Bogle explains, the road to investment failure is paved with expensive advice, expensive investments, and expensive advertising (urging you to buy the first two). Bogle suggests a very different course for investors, virtually guaranteeing investment success."

About the Author


John C. Bogle is founder and former chairman of the Vanguard Group of mutual funds and President of its Bogle Financial Markets Research Center. After creating Vanguard in 1974, he served as chairman and chief executive officer until 1996 and senior chairman until 2000. Bogle is the author of ten books, including Enough: True Measures of Money, Business, and Life, The Little Book of Common Sense Investing, and Clash of the Cultures: Investment vs. Speculation, all published by Wiley.