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Vendor: Keny Stationery

THE LEAN PRODUCT PLAYBOOK

Rs. 5,020
Tax included.
Author Name: JENNY HAN
Binding: Hardcover
Conditon: New

Short description

Other Details :-

  • Author Name :-JENNY HAN
  • Publisher :- Wiley
  • Edition :- 27 May 2015
  • Language :- English
  • Genre :- Business & Economics
  • Format :- Hardcover
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Description

 

"The Lean Product Playbook" by Dan Olsen is a comprehensive guide that takes aspiring product managers and entrepreneurs on an enlightening journey through the principles of lean product management. With a focus on practicality and real-world applications, Olsen distills complex concepts into a clear and actionable playbook for building successful and customer-centric products.

At the core of the book is the Lean Product Process, a systematic approach that emphasizes iterative learning and validated experimentation. Olsen provides a step-by-step guide, from identifying the target customer and defining the value proposition to creating a minimum viable product (MVP) and scaling to reach a broader audience.

The book dives into the importance of continuous improvement, encouraging product teams to embrace a mindset of constant learning and adaptation. Olsen draws on his extensive experience in the tech industry, offering valuable insights and case studies that illustrate the principles in action.

One of the book's strengths lies in its emphasis on customer feedback. Olsen advocates for a customer-centric approach, guiding readers on how to gather, prioritize, and incorporate feedback throughout the product development lifecycle. He stresses the significance of quantitative and qualitative data, providing frameworks for effective customer interviews and usability testing.

"The Lean Product Playbook" also addresses the challenges of prioritization and decision-making in product management. Olsen introduces practical tools, such as the Lean Canvas and Impact-Effort Matrix, to help teams make informed choices and allocate resources efficiently.

Moreover, the book explores the role of metrics in assessing product success and driving continuous improvement. Olsen introduces key performance indicators (KPIs) and presents a framework for measuring product-market fit.

Accessible, insightful, and highly practical, "The Lean Product Playbook" is a valuable resource for anyone involved in product management, from novices to seasoned professionals. Olsen's clear writing style and hands-on approach make complex concepts digestible, making this book an essential guide for those looking to build successful, customer-focused products in today's dynamic and competitive business landscape.


 

From the Back Cover

THE HOW-TO GUIDE FOR CREATING PRODUCTS THAT CUSTOMERS LOVE

"If you want to create successful, innovative products that customers love, Dan's playbook is a must-read."
―Hiten Shah, Co-founder of KISSmetrics and Crazy Egg

"Dan's product expertise was incredibly helpful in the early days of building and growing Box. I found his advice incredibly valuable ― and if you want to build a successful product, you will too."
―Aaron Levie, CEO, Box

"A great, detailed guide on how to find product-market fit and make things people will love. This book should be required reading for everybody building products."
―Laura Klein, Author of UX for Lean Startups

"Dan Olsen makes product development simple and logical. If you want to create kick-ass products, you need to read this book."
―Dave McClure, Founding Partner and Troublemaker, 500 Startups

"Dan's playbook is the missing manual on how to apply Lean Startup principles. This comprehensive, straightforward book guides you through everything you need to know to build a winning product."
―Sean Ellis, CEO of Qualaroo and GrowthHackers.com

"Dan takes Lean Startup to a new level with his step-by-step playbook for creating great products! This book truly is for everyone―from designers to business people to engineers."
―Kaaren Hanson, VP Design, Medallia and former VP Design Innovation, Intuit

"Dan Olsen is an established Lean product black belt in Silicon Valley. His book gives product teams a simple and straightforward way to identify product-market fit, launch an MVP and then improve it systematically over time."
―Ken Fine, Chief Customer Officer, Medallia

--This text refers to the hardcover edition.

Dan Olsen, the author of "The Lean Product Playbook," is a seasoned product management expert and entrepreneur known for his deep understanding of lean and agile methodologies. With a background in software engineering, Olsen has cultivated extensive experience in the technology industry, particularly in Silicon Valley, where he has played key roles in shaping and delivering successful products.

Olsen's professional journey includes notable stints at companies such as Intuit, where he led product management for flagship products like Quicken, and at Friendster, a pioneering social networking platform. His rich and diverse career has allowed him to witness firsthand the challenges and triumphs of product development in dynamic and competitive markets.

In addition to his hands-on experience, Olsen is recognized for his thought leadership in the field of product management. He is a sought-after speaker and consultant, sharing his insights at conferences, workshops, and through his writing.

"The Lean Product Playbook" reflects Olsen's commitment to distilling complex concepts into practical and actionable guidance. With a focus on lean methodologies and customer-centric practices, he provides a roadmap for product managers and entrepreneurs, drawing on his wealth of knowledge and real-world experiences.

Olsen's accessible writing style, coupled with his passion for helping teams create successful and impactful products, has made "The Lean Product Playbook" a valuable resource in the field of product management. As an author, speaker, and consultant, Dan Olsen continues to contribute to the evolution of product management practices and inspire professionals to adopt lean and agile approaches in their product development journeys.

 

About The Author

Jenny Han is a prolific Korean-American author known for her captivating young adult novels. Born on September 3, 1980, in Richmond, Virginia, Han gained widespread acclaim for her best-selling trilogy "To All the Boys I've Loved Before," which was adapted into a popular Netflix film series. With a talent for crafting relatable characters and heartfelt narratives, Han has become a prominent voice in contemporary young adult literature, addressing themes of love, identity, and family dynamics with warmth and authenticity.