Guaranteed Safe Checkout

Vendor: Keny Stationery

THE BRAIN AUDIT

Rs. 4,995
Tax included.
Author Name : SEAN D'SOUZA
Binding: Paperback
Condition: New

Short description

Other Details :-

  • Author Name :- Sean D'Souza
  • Publisher :- Psychotactics
  • Edition :- 22 August 2009
  • Language :- English
  • Genre :- Development & Growth
  • Format :- Paperback
FREE SHIPPING
FREE RETURNS
SUPPORT 24/7
SECURED PAYMENTS
Get FREE SHIPPING if the check amount is more than Rs. 1,000.00
Shipping calculator

Guaranteed Safe Checkout

Description

"The Brain Audit" is a captivating journey into the depths of consumer psychology and the intricacies of decision-making. Authored by marketing expert Sean D'Souza, this book serves as a roadmap for understanding and influencing the minds of customers. D'Souza takes readers on a thought-provoking exploration, dissecting the mental processes that drive purchasing behavior.

The book's foundation lies in the seven distinct bags—or stages—that make up the mental decision-making process. From the initial attention-grabbing phase to the critical point of decision, D'Souza meticulously guides readers through each bag, unraveling the complexities of consumer psychology. The author's insightful approach provides not only a theoretical understanding but also practical tools and techniques that businesses can implement to enhance their marketing strategies.

D'Souza's engaging writing style transforms what could be a dry subject into an accessible and enjoyable read. With real-world examples and anecdotes, he illustrates the application of his principles in diverse contexts, making the content relatable for both seasoned marketers and newcomers to the field. The book is a masterclass in communication, teaching readers how to articulate their message effectively and resonate with their target audience.

"The Brain Audit" is more than a marketing manual; it's a profound exploration of human behavior and decision-making. By unraveling the mysteries of the brain's inner workings, D'Souza empowers readers to navigate the complex landscape of consumer minds, enabling them to create more compelling and effective marketing strategies. Whether you're a business professional seeking to elevate your marketing game or a curious mind interested in the psychology behind our choices, this book offers invaluable insights into the art and science of persuasion.

 

From The Back Cover

 

Unravel the secrets of consumer psychology in "The Brain Audit" by Sean D'Souza, a groundbreaking exploration into the intricacies of decision-making. D'Souza invites readers on a captivating journey through the seven mental bags that shape our choices, demystifying the art of persuasion. This compelling guide goes beyond theoretical insights, offering practical tools for businesses to enhance their marketing strategies.

D'Souza's engaging narrative, peppered with real-world examples, transforms complex concepts into an accessible and enjoyable read. Businesses and marketers alike will find invaluable lessons in understanding and influencing customer behavior. From capturing attention to securing the final decision, "

Unravel the secrets of consumer psychology in "The Brain Audit" by Sean D'Souza, a groundbreaking exploration into the intricacies of decision-making. D'Souza invites readers on a captivating journey through the seven mental bags that shape our choices, demystifying the art of persuasion. This compelling guide goes beyond theoretical insights, offering practical tools for businesses to enhance their marketing strategies.

D'Souza's engaging narrative, peppered with real-world examples, transforms complex concepts into an accessible and enjoyable read. Businesses and marketers alike will find invaluable lessons in understanding and influencing customer behavior. From capturing attention to securing the final decision, "The Brain Audit" equips readers with the knowledge to navigate the psychological landscape of consumers.

This book isn't just about marketing; it's a profound exploration of the human mind and the forces that drive our decisions. Whether you're a seasoned marketer or someone intrigued by the mysteries of human behavior, "The Brain Audit" is your key to unlocking the secrets of effective communication and persuasion in a world where understanding the consumer's mind is the ultimate competitive advantage.

" equips readers with the knowledge to navigate the psychological landscape of consumers.

This book isn't just about marketing; it's a profound exploration of the human mind and the forces that drive our decisions. Whether you're a seasoned marketer or someone intrigued by the mysteries of human behavior, "The Brain Audit" is your key to unlocking the secrets of effective communication and persuasion in a world where understanding the consumer's mind is the ultimate competitive advantage.

 

About The Author

 

Sean D'Souza, the insightful mind behind "The Brain Audit," is a marketing expert renowned for his innovative approach to understanding consumer behavior. With a wealth of experience, D'Souza has established himself as a leading authority in the field. His engaging writing style and practical insights make complex concepts accessible, providing businesses and individuals with the tools they need to navigate the intricacies of marketing successfully. D'Souza's work transcends traditional marketing manuals, offering a profound exploration of human psychology in the context of decision-making.