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Vendor: Keny Stationery

Power of Habit

Rs. 599
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Product Type: Self-Help
Vendor: Keny Stationery

Author: Charles Duhigg
Condition: New

Short description

Other Details :

  • Author : Charles Duhigg
  • Publisher : RHUK
  • Edition : 1st Edition
  • Book Language : English
  • Genre : Self-Help

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"The Power of Habit: Why We Do What We Do and How to Change" dives into the intricate realm of habits, unraveling the mysteries of their formation and offering a compelling exploration of neuroscience. The book contends with the widely acknowledged difficulty of changing habits, shedding light on the unknown neurological processes that govern them.

In a society where adaptability varies, the book distinguishes between those who effortlessly embrace change and those, including organizations, that grapple with transformation. Through engaging storytelling, the book takes readers on a journey to laboratories where neuroscientists dissect the inner workings of habits, pinpointing their exact location in the human brain.

One of the book's highlights is its examination of keystone habits — pivotal behaviors that have the potential to catalyze massive transformations, whether in generating billions or differentiating between success and failure, life and death. Drawing on examples from top-notch companies, Rick Warren's Saddleback Church, NFL locker rooms, and the nation's largest hospital, the author underscores the pivotal role of cultivating the right habits.

"The Power of Habit" not only delves into the science behind habits but also showcases their real-world impact. It serves as a captivating guide, offering readers profound insights into human nature and the immense potential for personal transformation. By weaving together scientific discoveries and real-life examples, the book encourages readers to reassess their habits and empowers them to embark on a journey of positive change.

 From the Back Cover

"The Power of Habit: Why We Do What We Do and How to Change" explores the intricate dynamics of human habits, revealing the neuroscience that governs them. On the back cover, the book is presented as a captivating journey into the depths of human nature, showcasing the extraordinary potential for transformation. The author delves into the mystery of habit formation and its neurological underpinnings, unraveling the complexities that make habits challenging to change.

The narrative takes readers to neuroscientific laboratories, offering a compelling exploration of where habits reside in our brains. Highlighting the dichotomy in society's adaptability, the book distinguishes between those effortlessly embracing change and those grappling with transformation. A key focus is on keystone habits, pivotal behaviors that can trigger significant transformations in various aspects of life, from financial success to matters of life and death.

Drawing from diverse examples, including top-notch companies, religious organizations, and sports teams, the book emphasizes the crucial role of cultivating the right habits. Through a blend of scientific insights and real-world illustrations, "The Power of Habit" serves as an enlightening guide, encouraging readers to understand, reassess, and potentially transform their habits for a more empowered and fulfilling life.

About the Author

Charles Duhigg: 

Charles Duhigg is a Pulitzer Prize-winning investigative reporter and the author of the international bestsellers The Power of Habit and Smarter Faster Better. His works have been translated into over 45 languages. He is a winner of the National Academies of Sciences, National Journalism, and George Polk awards. A graduate of Harvard Business School and Yale College, he lives in California with his wife and two children.